Sarah Chen

Sarah Chen has been making ceramics in her South London studio for over a decade. Her practice centres on reduction firing — a process that surrenders control to the kiln, producing surfaces that couldn't be planned or repeated.

She needed a website that could hold the slowness of her work: not a shop, not a gallery system, but a quiet, image-led space that let the pots speak. We built her a custom portfolio with a full-screen image entry, a studio journal, and a simple contact form for commissions.

"I'd been putting off a website for years because everywhere I looked, it felt like too much. Bluemoon made it feel like nothing — in the best possible way."